Soft-Firm is a design practice and platform with directors Lexi Tsien and Talitha Liu.

Their work is speculative and concrete; taking a playful approach to visual perception, form, and vernacular programs. This includes research and building – an exhibition on the future of work, a VR office, a coconut-centric social club, a brownstone renovation, affordable housing in Chinatown, as well as teaching and writing for various publications.