Soft-Firm is an interdisciplinary practice and flexible platform off which to expand design hunches into ideas, spaces, and artifacts. Soft-Firm is interested in new forms of representation, vernacular spatial practices, and their ability to shape and self-determine the built environment. Soft-firm is speculative and concrete: taking a playful and lo-fi approach to visual perception, elemental forms, and material contrast. Using design as a tool of activism, Soft-Firm engages collaborative and progressive programs to promote equity in institutions and the field as a whole. The practice has designed interactive exhibitions and installations, residential and commercial projects, and published work in design magazines and academic journals.

Co-Founders: Talitha Liu and Lexi Tsien
Past Collaborators: Henry Ng, Tanvi Marina Rao

For project inquiries, applications, and general information please email us at  softfirmnyc@gmail.com

168 Bainbridge, Apt. 1  
Brooklyn NY 11233
(646) 241-5718