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Drive-Thru
Brooklyn, NY


Inspired by the classic drive-in movie experience, Soft-Firm’s Drive-Thru reimagines how shared public spaces can be activated during the winter months to connect communities. By incorporating light through rear projection, Drive-Thru serves as a cinema for pedestrians and is visible from the highly utilized intersection of Flatbush and Lafayette Avenues. Drive-Thru projects video on two 13.5’ x 7.5’ screens that rotate around a pivot at the center of a 30’ circular wooden platform. The design, fabricated by Datum Zed echoes surrounding urban infrastructure, such as the rotating Brooklyn Academy of Music sign, billboards, and construction scaffolding — incorporating landmarks signature to the Downtown Brooklyn neighborhood.

Drive-Thru will showcase film and video by eight Brooklyn-based artists and filmmakers that highlight Brooklyn communities, explore themes of urban life, and connect to Black History Month and Women’s History Month. Live performances will be held to complement a selection of the featured films.

Soft-Firm was the winner of the second annual competition for the Plaza at 300 Ashland, organized by Downtown Brooklyn Partnership (DBP) and Van Alen Institute, in partnership with Two Trees Management.


+Tal Liu, Lexi Tsien  +Invited Competition  +Public Installation












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softfirmnyc@gmail.com