Soft-Firm is an interdisciplinary practice and flexible platform off which to expand design hunches into architectural ideas, spaces, and artifacts. Soft-Firm is interested in new forms of representation, vernacular spatial practices, and their ability to shape and self-determine the built environment. Soft-firm is speculative and concrete: taking a playful and lo-fi approach to visual perception, elemental forms, and material contrast. Using design as a tool of activism, Soft-Firm engages collaborative and progressive programs to promote equity in institutions and the architectural practice as a whole. The practice has designed interactive exhibitions and installations, residential and commercial projects, and published work in design magazines and academic journals.
Co-Founders: Talitha Liu and Lexi Tsien
Past Collaborators: Henry Ng, Tanvi Marina Rao